How To Hold A Corporate Event

So you are thinking about holding an event in order to boost sales and raise your company profile?

Then it is important to know who you are aiming this event at and what you want from your audience to gain from their attendance. Most importantly you need to provide an incentive to encourage them to attend.

Plan, Plan, Plan

This is the perfect opportunity to not only share your long term aspirations with your current team, but to also brainstorm some ideas in order to make your event memorable. Make sure you are aware of your budget, time allowances, and venue and entertainment restrictions.

It is important to choose what type of event you want to hold, whether that may be a conference, training, a business seminar, an awards evening or even a gala dinner. That will then derive the theme of the event and the choice of venue. Obviously it needs to be within your budget but it has to suit the number of people attending, the availability of parking and hotels and the theme. Other things you will need to plan are speakers, ticket sales, promotion, sponsorship, give-aways and catering.

The Theme

Whatever event you choose to host, the theme is essential. Creating a theme can emphasis your objectives and help maximise your brand presence, it can also be centered on a service/product launch, making sure that your message gets heard. If you decide to go for a corporate charity fundraising event, then make sure representative of that charity are invited, there should be lots of information about the charity at the event along with a mini talk about where the money raised will be going and how it will help, these extras will encourage your guests to give more on the day.


Event planning & Invitational follow ups is  extremely stressful time for anyone, so unless you can dedicate a large amount of time to planning then it may be a good idea to think about hiring a professional to take some of the strain and ensure its success is worth the investment. They will be able to help with theme choosing, event picking and organising catering and entertainment. They will also be there on the night to make sure everything is running smoothly and you can relax and network with clients.


Promoting the event is key, if no one knows about it then no one will attend, it is important to get the date out there as soon as possible to make sure people put the date in their diaries. From social media to your website, to press releases to indoor exhibition stands. It is important to keep marketing the event before, during and after!


So if you’re promoting a new location for your corporate tennis holiday company, then it is important to give them an incentive to be there – reward them for coming and celebrating with you, and what better way to do this than to give them a discounted stay at your new tennis holiday camp in Portugal – with a hook like 20% off – who wouldn’t turn up to your event? Make sure you give out the codes to people when they leave, perhaps goody bags with other promotional items?

Whichever way you want to do it, make sure you get creative with your giveaway.

So if you’re planning a corporate event and require event invitational services then speak with our amazing team at Cultivation Marketing Ltd


How To Hold A Corporate Event
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